Trophy Pet Foods

We love a challenge, and Trophy Pet Foods set us a good one: get customers through the ordering process 3 clicks, rather than the the previous journey of 13! 

Revolutionise online ordering
The primary goal was to transform the online ordering process, making it more intuitive and user-friendly. We also want to drastically reduce the online ordering process, allowing customers to place orders far more quickly and easily.

Ensuring scalability
The new solution has to be automated and scalable, capable of handing an increased volume of orders without compromising performance.

Modernise the design
To complement the technological improvements, the website needs a visual overhaul. Not only will this be visually pleasing, it will also focus on making the site more user-friendly.

Optimise the site
The site needs to be optimised for SEO, enhancing the visibility and accessibility of the site to potential customers.

The Three-Click Challenge
By optimising the online ordering process, we drastically reduced the steps required for customers to place an order. What previously took 13 clicks can now be accomplished in just 3, enhancing user experience and significialy increasing order efficiency. This streamlined approach not only minimises customer effort, but also encouranges repeat purchases and reduces abandoned checkouts – with a 20% increase in sales documented since the new system launched! 

Automation of processes
Analysing and automating processes is pivotal for Trophy Pet Foos’ growth. Introducing a product finder and enabling customer to schedule consultations with franchisee directly streamlines decision-making and customer interaction. Integrating the existing stock system via APIs ensures accurate inventory management, while linking with Google and Facebook facilitates seamless marketing and customer engagement. This automation has not only simplified operations for Trophy Pet Foods, but also enhanced scalability, allowing the business to handle increased order volumes effortlessly. 

Improved SEO
Priorisiting Search Engine Optimisation (SEO) has significantly boosted Trophy Pet Foods’ online visibility and Google rankings. Be implementing best SEO practices, including keyword optimisation, content enhancements and technical SEO improvements, the site has attracted more organic traffic and sales. The strategic focus has not only made the website more discoverable but also reinforced Trophy Pet Foods’ position as a leader in the competitive pet food market. 

Future development 
This 100% bespoke solution is ready to adapt and grow with Trophy Pet Foods, providing a solid foundation for future development.

This journey of transforming the online ordering process to just 3 clicks showcases the power of challenging yourself, and how it can drive innovation. It forces you to get creative, fosters a culture of continuous imrpovement and moticates the team to deliver solutions that exceed customer expectations. 

“It’s been an interesting and exciting challenge, but so rewarding” – Paul, Haywyre

We expect to be working with Haywyre for a long time. We went to them for a real solution, to enable us to gather intelligence from our system, focus on analytics, provide a gateway for social media and functional CRM as well as provide a really good customer experience.”

We will continue to work together with Haywyre as our trusted technical partner, engineering our technology to reflect our current practices and make sure we’re ready for the future.”

Matt, Trophy Pet Foods