BNP-PF Personal Finance

Jun 11, 2019


Compay Name: BNP Personal Finance
Date: August 2019

BNP Paribas Personal Finance is the power behind some of the UK’s best-known high street brands through its consumer arm, Creation. It provides a range of retail finance, credit card and loans to over four million customers on behalf of more than 200 organisations. It is a 100% subsidiary of global banking group BNP Paribas, one of the strongest banks in the world.


Creation Financial Services provide store cards for retail partners including Asda, Argos, Currys and Marriott Rewards. Creation Consumer Finance manages retail finance for larger purchases. BNP-PF finances £1.4 billion in customer balances and employs over 740 people across two sites in the UK.

Haywyre’s partnership with the founding companies behind the brand dates back to 2002, when online banking was still in its infancy. We launched a customer-facing website and subsequently created the rebranded website,, which we have updated and maintained ever since.

What we have done

Over the years we have worked on a number partner websites in the group’s portfolio including sites for EDF Energy Loans and Argos Loans. We developed features and functionality that make it easy for people to manage and track their finances and get loan estimates quickly.

We were at the cutting edge of online innovation when we developed an online loans repayment calculator for them – before these were a standard feature of the big High Street banks’ websites. The application had to be clear and simple for customers to use and understand.

Because we are constantly researching the latest data about online behaviours, and how people navigate and use websites, we are always able to pro-actively recommend design and development features for websites and applications backed by robust evidence.

It is important to BNP-PF to work with a website development partner who manages projects efficiently and maintains communication with key members of their team. We tick all the boxes through our use of high-quality project management and tracking software to maintain excellent communication with them. This ensures that key personnel always know the status of tasks as we continue to update, support and maintain the creation website.

The Responsive Refresh Result

Our advice and recommendations, based on the latest trends for online behaviour, have proved valuable to BNP-PF. We have never failed to deliver their projects on time and within the agreed budget and our team members have in-depth knowledge of the company’s products and service.

Peter, who worked with us for more than eight years, said: “I have found their work to be of a high standard and they keep up to date with the latest trends for online behaviour. I know that I will get a quick response to any questions whether I pick up the phone or send an email.”

He added: “Haywyre consistently provide creative options for web updates and are equally happy to work alongside other external agencies to make the web content really come to life.

“By having regular conference calls and with extensive use of project management software, updates for all of the projects get progressed with the minimum of fuss.  Haywyre are super-responsive and prepared to go the extra mile to get things done in a timely manner.”

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