BNP Paribas Personal Finance web development partnership

Feb 8, 2021


Compay Name: BNP Paribas Personal Finance
Date: 2001

BNP Paribas Personal Finance is the power behind some of the UK’s best-known high street brands through its consumer arm, Creation. It provides a range of retail finance, credit cards and loans to over four million customers on behalf of more than 200 organisations. It is a 100% subsidiary of global banking group BNP Paribas, one of the strongest banks in the world. Haywyre has been a web development partner, developing and support the Creation web presence since 2001.

BNP Paribas Personal Finance and Creation website design 

Creation Financial Services provide credit cards for retail partners and loans for online customers. They manage larger purchases through Creation Consumer Finance. The financial services provided by BNP Paribas PF encompass an impressive £3.6 billion in annual sales. With a dedicated team operating across the UK and Ireland, these companies are at the forefront of the financial industry.

BNP Paribas Personal Finance web development partnership

Haywyre has been a trusted web development partner for the founding companies behind the brand since as early as 2001. When online banking was still in its infancy, we successfully launched the customer-facing website, Subsequently we created the rebranded customer website, Since then, we have diligently updated and maintained the site, ensuring it stays contemporary and user-friendly throughout the years.

Our Approach 

Over the years we have engaged in numerous collaborative projects within the group’s portfolio, working on partner websites such as EDF Energy Loans and Argos Loans. Our primary focus during these partnerships has been on developing features and functionalities that streamline financial management for users. By creating intuitive tools, we enable customers to effortlessly track their finances and access quick loan estimates, enhancing their overall experience.

A testament to our commitment to innovation is the development of the online loans repayment calculator for the Creation Website. By introducing this cutting-edge feature before it became standard on major High Street banks’ websites, we demonstrated our forward-thinking approach. We prioritised clarity and simplicity, ensuring customers could use and understand the application seamlessly.

BNP-PF places great importance on partnering with a website development team that excels in efficient project management and maintains clear communication with key members of their team. We fulfill these requirements by utilizing high-quality project management and tracking software, ensuring excellent communication at all times. With seamless updates, support, and maintenance of the Creation website, we ensure that key personnel are always informed about the status of tasks, facilitating a smooth collaboration.

Our continuous research into online behaviours and website usage equips us to proactively suggest design and development features supported by robust evidence, enriching the overall user experience. This allows us to proactively recommend, design and development features supported by robust evidence, enriching the overall user experience.

2020/21 Website Overhauls

One notable project was the complete overhaul of the Creation website in August 2020. We dedicated ourselves to improving the design and user experience, ensuring full accessibility across mobile, tablet, and desktop devices. This enhanced accessibility enables users to find information more effortlessly, and Creation customers can access the financial support they need during challenging times. Through the site, they can apply for payment holidays and stay updated on the latest information regarding their loans and credit card payments.

In March 2021, we undertook a similar overhaul for the BNP Paribas Personal Finance Business to Business website, improving the site design, accessibility and usability. 


Our advice and recommendations, based on the latest trends for online behaviour, have proved valuable to BNP Paribas Personal Finance. We take great pride in our track record of delivering projects on time and within the agreed budget, reflecting our dedication to reliability and efficiency. Furthermore, our team members possess in-depth knowledge of the company’s products and services, enabling us to provide tailored solutions that perfectly align with their unique offerings.

The trust and expertise we bring to the table are evident in our long-standing collaboration with BNP Paribas Personal Finance. By continuously innovating and optimizing the website’s performance, we play a crucial role in ensuring that the financial services offered by these esteemed companies remain accessible and seamless for their valued customers. Our commitment to delivering top-notch web development services has significantly contributed to the success and growth of Creation Financial Services and BNP Paribas PF in the dynamic financial landscape.


Peter, who worked with us for more than eight years, said:
“I have found their work to be of a high standard and they keep up to date with the latest trends for online behaviour. I know that I will get a quick response to any questions whether I pick up the phone or send an email. […] Haywyre consistently provide creative options for web updates and are equally happy to work alongside other external agencies to make the web content really come to life. […] By having regular conference calls and with extensive use of project management software, updates for all of the projects get progressed with the minimum of fuss. Haywyre are super-responsive and prepared to go the extra mile to get things done in a timely manner.”

Let’s Get Started

How could your business operate better?

Take a leap of faith and let’s talk it through, exploring the possibilities.